Digital Strategist // Audience Developer
I've spent 20 years getting things wrong on the internet — and occasionally very right. I'm drawn to traffic patterns before they're obvious, business models before they're crowded, and distribution before it gets expensive. Right now I'm Global CMO at Digistore24, GP at Super Limited Co, and writing about what I'm seeing.
// PHILOSOPHY
"The internet rewards people who build things that last. Most of what I've learned about that came from getting it wrong first — and paying close enough attention to understand why."
// CURRENT VENTURES
// TRACK RECORD
Digital Agency
Acquired by Private Equity
Founded and built an SEO and digital strategy agency over a decade. Sold to a private equity firm.
Membership Community
Acquired by Semrush (NYSE: SEMR)
Co-founded an SEO membership community that grew into the most referenced in the industry. Acquired by Semrush (NYSE: SEMR).
Corporate Program
Created & Scaled to 8-Figure ARR
After the acquisition, built Semrush's Owned Media program from scratch — a portfolio of acquired and built content assets that became a meaningful revenue line for the business.
Buy-Side M&A
Operator + Advisor
Bought and operated three digital agencies on the buy side. Learned more about how agencies actually work from owning them than from running one.
NOW AVAILABLE
When Execution Becomes Infinite, Distribution Is Everything
// THE BOOK
AI is making execution nearly free. Content, code, design, operations— all compressing toward commodity. The businesses that survive won't be the ones that execute best. They'll be the ones that control how demand finds them.
The Last Moat is a strategic framework for diagnosing distribution dependency and engineering structural independence before coordination layers fully consolidate. 286 pages. Now available.
"Nick doesn't just understand digital strategy in theory — he's built, bought, and sold businesses using it. That combination of operator and investor perspective is rare."
Dan Martell
Founder, SaaS Academy
// THE SIGNAL
Occasional writing on digital strategy, owned media, M&A, and what I'm seeing across the portfolio. No fluff. No funnels. Just signal.
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